In the Grow Phase, we are mainly focusing on the commercialization and impact for the most competitive ideas. In this phase we focus on business architecture including business model, revenue model, demand capturing through early adapters identification and acquisition. Also in this stage the focus is more toward scaling, manufacturing readiness, securing value chain and generic growth management strategies.
Phase challenges include:
- Acquiring early adapter customers.
- Securing adequate funds.
- Establishing productization and operation needed.
- Industrial scale delivery.
- Grow revenue and profit.
- Securing value chain stakeholders.