The ideas funnel represents, through its three phases, the different activities and thus the different needed innovation organization team competencies and skills set. So we can use the ideas funnel to identify the needed skills and competencies based on the nature of each phase.
In the Get Phase, we need to focus more on innovation management and open innovation management knowledge and skills.
In the Build Phase, our main focus is more toward new product development management, incubation & acceleration management.
In the Grow Phase, our main focus is toward technology commercialization, growth hacking and business architecture.
All over the three phases we have a set of common knowledge areas which can be either replicated as a required skills set for each phase or we can have a transversal team providing it. This set of Skills includes, user centric and Design Thinking, Intellectual Property Management, Venture & Public Funding, Business Development and Customer Interfacing.
Competencies S2I2 Prespective
We can have another perspective to the needed competencies for the innovation team based on the S2I2 4 quadrants.
We can link the quadrants to the ideas funnel phases. The Get Phase can be linked to the standardize phase. The Implement phase can be linked to the Build phase. The Integrate phase can be linked to the Grow Phase. The Strategize is to be considered as the initial transversal phase which is the core cornerstone for all other phases.
In the Strategize phase, we are focusing more on Strategy management, Key Performance indicators- KPI design, Technology Management, Technology Forecasting, Road Mapping, Organization Behavior, Change Management and Transformation Management.
In the Standardize phase we are focusing more on Innovation Management, Open Innovation, Influencing without Authority Techniques, Communication Management, Stakeholders Management, Mentoring & Coaching Techniques, Trainer the Trainer, External Fund Management, IP Management, Cultural Transformation Management and Enterprise Information Systems Management.
In the Implement phase we are focusing more on New Product Development Management, Agile Project Management, Technology Management, Design Thinking Paradigm, User Centric Design Paradigm, High Tech/New Products Marketing, Growth Management, IP Management, Business/Service Model Design, Value Chain Management, Data Science and Business Intelligence and Incubation Management.
In the Integrate phase, we are focusing on Innovation Pricing, Ideas/Technologies Commercialization, High Tech/New Products Marketing, Customer/Account Management, Fund Management, Value Chain Management, Product Portfolio Management and Acceleration Management.
List of Certifying Bodies for Different Domain
We can divide the above mentioned needed competencies and skills into different set of knowledge areas. Below we will list a set of certificate bodies related to each knowledge area. Each of the below mentioned certificate bodies has its own developed body of knowledge or standard that can help in building the proper understanding and knowledge of the enterprise innovation management team.