The 4I (Inspire, Ideate, Implement and Impact) approach summarizes the main concepts for the enterprise innovation fostering strategy through the linkage of the innovation fostering people centric approach and the enterprise innovation interactive initiative design canvas spaces.
The seed space, includes all process, policies and initiatives that inspire & support the ideation seeding process. It is considered as inspiring, preparing, supporting & structuring space. Also it includes some of the required prerequisites. The output of this space is information, insights, knowledge, expertise, exposure and means of formulating organization internal & external intelligence and road-maps.
This can be directly linked to the inspire output of the enterprise innovation fostering human centric approach. In which the inspiration is the result of intersection between human desirability and business Viability.
To reach the maximum result, we need to consider the Enterprise Team Inventiveness Persona. With a special focus on Geeks, Researchers and Multipotential personas motive understanding. So we need to consider that such personalities are looking for:
Realization of Dream
Opportunity to Implement Own Ideas
Prove Self Capabilities
Recognition & Reward
Appreciation & Support
Encouragement & Support
Culture of Accepting Failure
Get Space, includes all process, policies and initiatives that generate ideas and support the organization ideation process. It is considered as idea production space. The output of this space is ideas that are structured, sorted, analyzed, evaluated and ready to be placed in the organization ideas funnel/pipeline.
This can be directly linked to the Ideate output of the enterprise innovation fostering human centric approach. In which the ideation is the result of intersection between human desirability and technical feasibility.
To reach the maximum result, we need to consider the availability the following factors:
Open platform for all ideas
Spreading the culture that there is No Bad Idea
Supporting the culture of Accepting Failure
Providing transparent and accurate evaluation mechanism
Separating idea evaluation from team members anonymously
Clear and consistent communication for the evaluation mechanism
Supporting in team brainstorming and cooperation through self organization
Build Space, includes all process, policies and initiatives that aim to realize and implement the selected ideas from the ideas. It is considered as the realization space or the prototyping space. The output of this space is IPs, published papers, POCs- proof of concepts, mockups, simulations and working models. Implementation which realize ideas in different maturity stages. The desire is to reach a quick customer feedback and validation.
This can be directly linked to the inspire output of the enterprise innovation fostering human centric approach. In which the implement is the result of intersection between technical feasibility and business Viability.
To reach the maximum result, we need to consider the availability and implementation of the following:
Team to include diversified discipline
Supporting multi-site diversified team formulation in case of global operations
Fast Prototyping Methodology
Availability of Equipment and lean purchase process
Guidance, best practices and mentorship network establishment
Develop POCs and Prototypes through Acceleration like environment
Early customer validation (Go Out of the building mind set)
User centric, design thinking approach and focusing on user experience
Design the education and competency increase means and experience
Commitment to take competitive ideas to next level (patenting and new product development)
Recognition of success and creation of enterprise wide role models
Delivery to your teams more than what you have promised
Grow Space, includes all process, policies and initiatives that aim to grow the output of the build space and reach the desired impact. It is considered as the acceleration space. The output of this space is MVP- minimum viable product, BD- business model, pre-commercialized version, initial customers acquisition/adoption and/or internal/external fund allocation.
This can be directly linked to the impact output of the enterprise innovation fostering human centric approach. In which the impact is the result of intersection between the three pillars the inspire + ideate + implement or from the interactive initiative design canvas perspective the sum of the Seeding Space + Get Space + Build Space.
To reach the maximum result, we need to consider designing a robust, nonambiguise and clear enterprise innovation KPIs, targets and measure. Such KPIs and targets needs to cover the innovation 360 perspectives, including:
Internal Cultural Fostering engagement and participation level Output of the internal fostering strategy in tangle form including number of ideas, number of generated patents, number of POCs, published papers and so on.
Innovation output in the form of newly offered products, services and differentiation factors including new production capabilities, design to cost and better pricing and/or profitability, quality differentiation capabilities and/or production capacity and/or delivery time.
Innovation Economical impact measures must be set which may include % of new product development compared to total sales or order intake. %of profit margin increase, market share increase and also existing customer share of wallet must be considered.